Among those traditional automakers taking space at this year's consumer electronics show (CES) - and stealing much of the limelight - were Audi, BMW, Ford, GM, Mercedes-Benz, Toyota, Hyundai-Kia and VW. Presentations from new names such as Faraday Future and potential disrupters Google and Apple gave the show an extra buzz. The accent was on personalisation of the driver experience via cloud connectivity, shared autonomous vehicles and even drone technology. In this month's management briefing - the first of two parts - we draw on automakers' plans for partial- and fully-autonomous cars to see what we can learn from it all. Our second part turns the spotlight on supplier ADAS innovations - from Autoliv to ZF TRW - that caught our eye in Vegas and Detroit over the past few weeks.