Insider Opinion: Big Dog on the folly of the ‘Hyper Car’
As investment bank analysts sit at their desks in Frankfurt or London, else ponder the future from New York, Bloomberg screens glowing and P&L models churning quietly in the background, perhaps they might consider a new and exciting way to view the possible success of a car company. It's big, it's bad and it makes absolutely no business sense at all. But CEOs seem to be addicted, says Big Dog.
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