Automakers' profits can grow larger by shrinking number of platforms
Remember all of the flak General Motors caught when customers learned the Cadillacs they were buying shared the same platform with Oldsmobile? It was a public relations blunder that undoubtedly resulted in some unhappy customers and lost sales. But that little incident did not stop the practice of platform consolidation from occurring. In fact, practically every automotive company in the world is looking to reduce its number of platforms as a way to cut costs and improve quality.
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