Forget glossy brochures and the pantomime of buying a new car. Game software and wearable technology is changing the way we shop. Consumers in shopping centres or sitting at home can now visualise their next yet-to-be-launched car in any configuration using a Virtual Reality (VR) headset. Continuing just-auto/QUBE's series of research snapshots, this one takes a look at how, from engineering and styling to marketing and retail, VR continues to surprise and delight.