An 'age old' challenge for carmakers
If the trend of an ageing population continues, the car industry will be faced with a 20m shortfall of customers in the 30-39 age group compared with the market available now. As we are often reminded, we are "an ageing population" and a mounting economic problem. How may the productivity of decreasing numbers of young workers sustain the needs of increasing numbers of unproductive older people?
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