Changing Times: A Review of the French Passenger Car Market and Industry
For the big two French vehicle makers – Renault and PSA (Peugeot-Citroën) – current developments carry significant positives. For both makers, production levels are high, boosted by strong European demand (with the French market itself an important positive) and favourable product cycles. Moreover, their financial performance has been better than expected. For Renault, there is the added satisfaction that the tie-up with Nissan leaves the company with the lynchpin of a globalisation strategy in place. This week, Renault and Nissan have unveiled plans to combine their European sales and marketing operations. There are also plans to selectively utilise Nissan’s global manufacturing plants as a base for expanding Renault operations. The cross-supply of product for re-badging is being actively investigated.
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