Renault after the Avantime: a luxury strategy in chaos or in clover?
"The abrupt end of the Renault Avantime was entirely predictable." "This is merely the latest in a long line of failed French luxury cars." "Buyers will always choose a BMW, Audi or Mercedes over a Renault." All three statements are received automotive wisdom and have been much spoken since Avantime production ground suddenly to a halt in late February. A careful examination of Renault's luxury car strategy however, suggests things may be less straightforward than that. Glenn Brooks reports.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-auto gives its paid members access to the very best automotive market coverage.
And now there’s just-auto plus, our premium membership that gives you exclusive component forecast data, company profiles and extended news coverage - just for premium members.
Today I can offer you 30 days access for $1 - and that includes just-auto plus.
Dave Leggett, editor of just-auto
* plus VAT if applicable