Jaguar Land Rover is embarking on quite a recruitment drive. It wants to hire some 5,000 people this year, including more than 1,000 electronic and software engineers. As the auto industry faces major change, the competitive pressures can only increase. Investing in critical new technologies now makes sense.
Jaguar Land Rover plans big recruitment drive
Break app code, get Jaguar Land Rover job
There are global megatrends at work that mean the auto business may look very different by 2030. And it's certainly interesting to note the different perspectives from companies around the world.
AvtoVAZ "not isolated" from worldwide megatrends - CEO
Megatrends future business catalyst - Yanfeng CEO
Electrification is high up on the list of major trends impacting the auto business. It's not just plans for EVs. There are also hybrids and 48V 'mild hybrid' infrastructures to consider.
Next Audi A8 gets 48V mild hybrid system as standard
Daimler's 'smart' brand is finally rolling out EVs in bigger numbers
. I was intrigued by the fitment to smart electric cars of an 'acoustic ambient sound generator'. The sound generator creates an artificial engine sound when the vehicle is moving at low speeds to make its presence known to pedestrians and other road users. Which took me back to an interview on the subject of sound and electric vehicles that I did with an engineer at Lotus Engineering a while back and the notion of 'lightsaber syndrome'. We all have an idea of how an electric car 'should' sound, don't we? There's a kind of collective consciousness. Well, they make a kind of whirring sound, surely? Maybe, maybe not. I look forward to hearing a smart electric car in action at low speed.
From the archive: FEATURE: Sounds for driving
If you want to know more about Daimler's smart brand and future models:
ANALYSIS - current and future smart vehicles
And Daimler's other electrification initiatives, including EQ:
ANALYSIS - future Mercedes-Benz hybrid & electric vehicles
OEM product strategies for other brands can be found gathered together here
. Useful intelligence, neatly summarised.
Until next time...
BMW Group future product strategy
BMW is pouring money into renewing both its global model range and trying to create sub-segments which it could dominate in the 2020s. We look at the strategy for new product by BMW brands and market segment.